A Business Coach is an expert in various areas and processes of small and medium size businesses. He or she is a professional who studies what makes a business owner successful. In practice, a coach takes the time to understand the owner’s business completely and provides systematic development strategies that help the owner reach his or her goals. A Business Coach works to develop the whole business on a continuous basis, in contrast to a consulting engagement where expertise is typically focused on a specific stand-alone issue. A good Business Coach is a skilled mentor in the development of areas such as leadership skills, marketing systems, sales training systems, development of customer service systems, human resources, and financial analysis.
Business Coaches, like athletic coaches, know the rules and the structure of the game very well and carefully observe how the game is being played. From this informed and experienced position, Business Coaches then work with owners toward steady, sustainable improvement. As an external advisor, the coach will offer a much-needed outside perspective, challenge your abilities and provide the discipline and skills necessary to do the difficult work of systemizing the business for sustainable improved performance!
We at TITAN Business Development Group see our role as that of Trusted Advisor. The traditional advisors to business owners are usually accountants and attorneys. These professionals focus mainly on compliance. Accountants focus largely on financial matters such as ensuring that financial statements are prepared in accordance with GAAP and that tax returns are filed in accordance with tax regulations. Attorneys are focused on legal matters, ensuring the correct business entity is selected and the various legal issues encountered in the regular course of operations are dealt with in a timely manner. However, business owners do not meet with these advisors regularly. At Titan BDG, quite the opposite is true. We meet with our clients regularly (often weekly) and are always available by phone, email and video conferencing to provide help or even to act as a sounding board. During these ongoing, regularly scheduled meetings, business owners learn strategies and apply them to their business – now. This constant contact ensures accountability and fosters dynamic, continuous progress – and that creates incredible momentum! At Titan BDG we concentrate on moving the business to where the owner wants it to be.
