Below are some small and medium sized businesses trends and statistics. It is always a good idea to remain familiar with the landscape and in that spirit, we have complied some interesting data for you.
1. Small businesses are the backbone of the economy. With 99.7% of all US employers being small business owners, it’s hard to deny just how significant their influence is on marketing in general.
2. 39% of all small businesses have been in business for three years or less.
3. 47% of small business owners handle marketing efforts on their own.
4. 80% of internet users own a smartphone.
5. 56% of all traffic online comes from a mobile device.
6. 19% of local businesses surveyed said their website is not yet mobile.
7. By 2019, mobile advertising will represent 72% of all US digital ad spending.
8. Facebook is still #1 with 1.65 billion monthly active users and 1.09 billion daily active users, on average.
9. Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.
10. Only 13% of small businesses use social media for communication with customers.
11. Being responsible for 89.3% of all internet searches, Google is still easily the most popular search engine out there. Second is Bing, with 4.48 percent of worldwide internet users.
12. Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
13. More companies are seeing the important of content marketing. On average, they are allocating 32% of total marketing budgets going towards content.
14. Daily blogging is 25% more effective than monthly blogging, when it comes to customer acquisition.
15. Furthermore, regular blogging results in 97% more inbound links, com pared to companies who don’t blog at all.
16. 2/3 of all emails are completely ignored and never opened.
17. B2B marketers consider email to be their number one revenue generating tool.
18. In 2017, a website should load in 500 milliseconds up to 2 seconds at most.
Think hard about these stats. How might they help your marketing decisions?
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